International Journal of Pharmaceutical and Healthcare Marketing Volume 5 Issue 2

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International Journal of Pharmaceutical and Healthcare Marketing Volume 5 Issue 2

Factors influencing scope and acceptability of E‐detailing as a pharmaceutical marketing communication tool in emerging economies like India Views of the company personnel

Saikat Banerjee; Sampada Kumar Dash

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 16 Emerald Publishing – Jun 28, 2011

Late entrant over‐the‐counter and Rx market entry strategies An investigation in the pharmaceutical industry

Erin Cavusgil; Z. Seyda Deligonul; Roger Calantone

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 20 Emerald Publishing – Jun 28, 2011

The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices

Alex Wang

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 19 Emerald Publishing – Jun 28, 2011

Health expenditure efficiency: implications for pharmaceutical marketing

Peter Hilsenrath

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 17 Emerald Publishing – Jun 28, 2011

E‐health information search intentions of Turkish internet users

Bahar Yaşin; Hilal Özen

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 18 Emerald Publishing – Jun 28, 2011

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International Journal of Pharmaceutical and Healthcare Marketing Volume 5 Issue 2

1 - 5 of 5 articles

Saikat Banerjee; Sampada Kumar Dash

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 16 Emerald Publishing – Jun 28, 2011

Erin Cavusgil; Z. Seyda Deligonul; Roger Calantone

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 20 Emerald Publishing – Jun 28, 2011

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 19 Emerald Publishing – Jun 28, 2011

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 17 Emerald Publishing – Jun 28, 2011

Bahar Yaşin; Hilal Özen

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 5 (2): 18 Emerald Publishing – Jun 28, 2011