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International Journal of Pharmaceutical and Healthcare Marketing

2012
- Volume 6
  - Issue 1 (Mar)
2011
- Volume 5
2010
- Volume 4
2009
- Volume 3
2008
- Volume 2
2007
- Volume 1

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Brand network maps A multidimensional approach to brand‐consumer relationships in the New Zealand pharmacy industry

Sarena Saunders; Michel Rod

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012
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An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising The moderating role of product involvement

Yam B. Limbu; Bruce A. Huhmann; Robin T. Peterson

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012
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Answering the journalistic six on the training needs assessment of pharmaceutical sales representatives Comparative perspectives of trainers and trainees

Muhammad Zahid Iqbal; Shahab Alam Malik; Rashid Ahmad Khan

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 26
Emerald Publishing – Mar 30, 2012
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Differential effects of fear‐eliciting DTCA on elaboration, perceived endorser credibility, and attitudes

Hyojin Kim; Chunsik Lee

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 19
Emerald Publishing – Mar 30, 2012
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Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Füsun F. Gönül; Franklin J. Carter Jr

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012

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International Journal of Pharmaceutical and Healthcare Marketing

Brand network maps A multidimensional approach to brand‐consumer relationships in the New Zealand pharmacy industry

Sarena Saunders; Michel Rod

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012

An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising The moderating role of product involvement

Yam B. Limbu; Bruce A. Huhmann; Robin T. Peterson

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012

Answering the journalistic six on the training needs assessment of pharmaceutical sales representatives Comparative perspectives of trainers and trainees

Muhammad Zahid Iqbal; Shahab Alam Malik; Rashid Ahmad Khan

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 26
Emerald Publishing – Mar 30, 2012

Differential effects of fear‐eliciting DTCA on elaboration, perceived endorser credibility, and attitudes

Hyojin Kim; Chunsik Lee

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 19
Emerald Publishing – Mar 30, 2012

Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Füsun F. Gönül; Franklin J. Carter Jr

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012

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International Journal of Pharmaceutical and Healthcare Marketing

1 - 5 of 5 articles

Sarena Saunders; Michel Rod

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16 Emerald Publishing – Mar 30, 2012

Yam B. Limbu; Bruce A. Huhmann; Robin T. Peterson

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16 Emerald Publishing – Mar 30, 2012

Muhammad Zahid Iqbal; Shahab Alam Malik; Rashid Ahmad Khan

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 26 Emerald Publishing – Mar 30, 2012

Hyojin Kim; Chunsik Lee

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 19 Emerald Publishing – Mar 30, 2012

Füsun F. Gönül; Franklin J. Carter Jr

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16 Emerald Publishing – Mar 30, 2012

About DeepDyve

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Bookmark an Article

Subscribe to Journal Email Alerts

Please refresh to generate a new download link

Follow a Journal

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 26
Emerald Publishing – Mar 30, 2012

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 19
Emerald Publishing – Mar 30, 2012

Follow International Journal of Pharmaceutical and Healthcare Marketing , Volume 6 (1): 16
Emerald Publishing – Mar 30, 2012