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Direct Marketing: An International Journal Volume 3 Issue 3

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An experiential, social network‐based approach to direct marketing

Adrian Palmer; Nicole Koenig‐Lewis

Follow Direct Marketing: An International Journal , Volume 3 (3): 15 Emerald Publishing – Aug 21, 2009
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Developing BTB relationships through direct marketing: customers' perceptions

Raquel Reis; Caroline Oates; Martina McGuinness; Dominic Elliott

Follow Direct Marketing: An International Journal , Volume 3 (3): 19 Emerald Publishing – Aug 21, 2009
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Consumers' perceptions: an analytical study of influence of consumer emotions and response

Avinash Kapoor; Chinmaya Kulshrestha

Follow Direct Marketing: An International Journal , Volume 3 (3): 17 Emerald Publishing – Aug 21, 2009
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Internal brand equity defines customer experience

Kamal Ghose

Follow Direct Marketing: An International Journal , Volume 3 (3): 9 Emerald Publishing – Aug 21, 2009

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Direct Marketing: An International Journal Volume 3 Issue 3

An experiential, social network‐based approach to direct marketing

Adrian Palmer; Nicole Koenig‐Lewis

Follow Direct Marketing: An International Journal , Volume 3 (3): 15 Emerald Publishing – Aug 21, 2009

Developing BTB relationships through direct marketing: customers' perceptions

Raquel Reis; Caroline Oates; Martina McGuinness; Dominic Elliott

Follow Direct Marketing: An International Journal , Volume 3 (3): 19 Emerald Publishing – Aug 21, 2009

Consumers' perceptions: an analytical study of influence of consumer emotions and response

Avinash Kapoor; Chinmaya Kulshrestha

Follow Direct Marketing: An International Journal , Volume 3 (3): 17 Emerald Publishing – Aug 21, 2009

Internal brand equity defines customer experience

Kamal Ghose

Follow Direct Marketing: An International Journal , Volume 3 (3): 9 Emerald Publishing – Aug 21, 2009

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Direct Marketing: An International Journal Volume 3 Issue 3

1 - 4 of 4 articles

Adrian Palmer; Nicole Koenig‐Lewis

Follow Direct Marketing: An International Journal , Volume 3 (3): 15 Emerald Publishing – Aug 21, 2009

Raquel Reis; Caroline Oates; Martina McGuinness; Dominic Elliott

Follow Direct Marketing: An International Journal , Volume 3 (3): 19 Emerald Publishing – Aug 21, 2009

Avinash Kapoor; Chinmaya Kulshrestha

Follow Direct Marketing: An International Journal , Volume 3 (3): 17 Emerald Publishing – Aug 21, 2009

Follow Direct Marketing: An International Journal , Volume 3 (3): 9 Emerald Publishing – Aug 21, 2009