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Direct Marketing: An International Journal Volume 3 Issue 1

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External and internal trigger cues of impulse buying online

Sandy Dawson; Minjeong Kim

Follow Direct Marketing: An International Journal , Volume 3 (1): 15 Emerald Publishing – Mar 27, 2009
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Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang; Shaojing Sun; Weizhen Lei; Mark Toncar

Follow Direct Marketing: An International Journal , Volume 3 (1): 15 Emerald Publishing – Mar 27, 2009
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How consumers value online personalization: a longitudinal experiment

Pauline de Pechpeyrou

Follow Direct Marketing: An International Journal , Volume 3 (1): 17 Emerald Publishing – Mar 27, 2009
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Effects of web site atmospherics on consumer responses: music and product presentation

Jung‐Hwan Kim; Minjeong Kim; Sharron J. Lennon

Follow Direct Marketing: An International Journal , Volume 3 (1): 16 Emerald Publishing – Mar 27, 2009
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Influences on free samples usage within the luxury cosmetic market

Insaf Ben Amor; Francis Guilbert

Follow Direct Marketing: An International Journal , Volume 3 (1): 16 Emerald Publishing – Mar 27, 2009

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Direct Marketing: An International Journal Volume 3 Issue 1

External and internal trigger cues of impulse buying online

Sandy Dawson; Minjeong Kim

Follow Direct Marketing: An International Journal , Volume 3 (1): 15 Emerald Publishing – Mar 27, 2009

Examining beliefs and attitudes toward online advertising among Chinese consumers

Ying Wang; Shaojing Sun; Weizhen Lei; Mark Toncar

Follow Direct Marketing: An International Journal , Volume 3 (1): 15 Emerald Publishing – Mar 27, 2009

How consumers value online personalization: a longitudinal experiment

Pauline de Pechpeyrou

Follow Direct Marketing: An International Journal , Volume 3 (1): 17 Emerald Publishing – Mar 27, 2009

Effects of web site atmospherics on consumer responses: music and product presentation

Jung‐Hwan Kim; Minjeong Kim; Sharron J. Lennon

Follow Direct Marketing: An International Journal , Volume 3 (1): 16 Emerald Publishing – Mar 27, 2009

Influences on free samples usage within the luxury cosmetic market

Insaf Ben Amor; Francis Guilbert

Follow Direct Marketing: An International Journal , Volume 3 (1): 16 Emerald Publishing – Mar 27, 2009

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Direct Marketing: An International Journal Volume 3 Issue 1

1 - 5 of 5 articles

Sandy Dawson; Minjeong Kim

Follow Direct Marketing: An International Journal , Volume 3 (1): 15 Emerald Publishing – Mar 27, 2009

Ying Wang; Shaojing Sun; Weizhen Lei; Mark Toncar

Follow Direct Marketing: An International Journal , Volume 3 (1): 15 Emerald Publishing – Mar 27, 2009

Follow Direct Marketing: An International Journal , Volume 3 (1): 17 Emerald Publishing – Mar 27, 2009

Jung‐Hwan Kim; Minjeong Kim; Sharron J. Lennon

Follow Direct Marketing: An International Journal , Volume 3 (1): 16 Emerald Publishing – Mar 27, 2009

Insaf Ben Amor; Francis Guilbert

Follow Direct Marketing: An International Journal , Volume 3 (1): 16 Emerald Publishing – Mar 27, 2009