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Direct Marketing: An International Journal Volume 2 Issue 4

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Principles for successful aCRM in organizations

Jayanthi Ranjan; Vishal Bhatnagar

Follow Direct Marketing: An International Journal , Volume 2 (4): 9 Emerald Publishing – Oct 17, 2008
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Mapping the profiles of franchisees Getting to know the black sheep, rough diamonds, whingers and best buddies

Yu‐an Huang; Ian Phau

Follow Direct Marketing: An International Journal , Volume 2 (4): 18 Emerald Publishing – Oct 17, 2008
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Online communities serving the consumer/producer: observations from the study of a fantasy world

Christele Boulaire; Raoul Graf; Raja Guelmami

Follow Direct Marketing: An International Journal , Volume 2 (4): 22 Emerald Publishing – Oct 17, 2008
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Direct marketing and relationships An opinion piece

Sally Harridge‐March

Follow Direct Marketing: An International Journal , Volume 2 (4): 7 Emerald Publishing – Oct 17, 2008

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Direct Marketing: An International Journal Volume 2 Issue 4

Principles for successful aCRM in organizations

Jayanthi Ranjan; Vishal Bhatnagar

Follow Direct Marketing: An International Journal , Volume 2 (4): 9 Emerald Publishing – Oct 17, 2008

Mapping the profiles of franchisees Getting to know the black sheep, rough diamonds, whingers and best buddies

Yu‐an Huang; Ian Phau

Follow Direct Marketing: An International Journal , Volume 2 (4): 18 Emerald Publishing – Oct 17, 2008

Online communities serving the consumer/producer: observations from the study of a fantasy world

Christele Boulaire; Raoul Graf; Raja Guelmami

Follow Direct Marketing: An International Journal , Volume 2 (4): 22 Emerald Publishing – Oct 17, 2008

Direct marketing and relationships An opinion piece

Sally Harridge‐March

Follow Direct Marketing: An International Journal , Volume 2 (4): 7 Emerald Publishing – Oct 17, 2008

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Direct Marketing: An International Journal Volume 2 Issue 4

1 - 4 of 4 articles

Jayanthi Ranjan; Vishal Bhatnagar

Follow Direct Marketing: An International Journal , Volume 2 (4): 9 Emerald Publishing – Oct 17, 2008

Yu‐an Huang; Ian Phau

Follow Direct Marketing: An International Journal , Volume 2 (4): 18 Emerald Publishing – Oct 17, 2008

Christele Boulaire; Raoul Graf; Raja Guelmami

Follow Direct Marketing: An International Journal , Volume 2 (4): 22 Emerald Publishing – Oct 17, 2008

Follow Direct Marketing: An International Journal , Volume 2 (4): 7 Emerald Publishing – Oct 17, 2008