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Corporate Communications: An International Journal Volume 7 Issue 2

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Corporate Communications: An International Journal Volume 7 Issue 2

A content newspaper analysis of Dutch industry

Marion A. van Lunenburg

Follow Corporate Communications: An International Journal , Volume 7 (2): 10 Emerald Publishing – Jun 1, 2002

Towards an integrated approach to corporate branding – an empirical study

Sabine Einwiller; Markus Will

Follow Corporate Communications: An International Journal , Volume 7 (2): 10 Emerald Publishing – Jun 1, 2002

Event sponsorship in China

Ying Fan; Nico Pfitzenmaier

Follow Corporate Communications: An International Journal , Volume 7 (2): 7 Emerald Publishing – Jun 1, 2002

Advertising in China: product branding and beyond

Wen‐Ling Liu

Follow Corporate Communications: An International Journal , Volume 7 (2): 9 Emerald Publishing – Jun 1, 2002

Corporate branding in the retail sector: a pilot study

Mario Burghausen; Ying Fan

Follow Corporate Communications: An International Journal , Volume 7 (2): 8 Emerald Publishing – Jun 1, 2002

Corporate branding in a banking environment

Anne Daffey; Russell Abratt

Follow Corporate Communications: An International Journal , Volume 7 (2): 5 Emerald Publishing – Jun 1, 2002

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Corporate Communications: An International Journal Volume 7 Issue 2

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Follow Corporate Communications: An International Journal , Volume 7 (2): 10 Emerald Publishing – Jun 1, 2002

Sabine Einwiller; Markus Will

Follow Corporate Communications: An International Journal , Volume 7 (2): 10 Emerald Publishing – Jun 1, 2002

Ying Fan; Nico Pfitzenmaier

Follow Corporate Communications: An International Journal , Volume 7 (2): 7 Emerald Publishing – Jun 1, 2002

Follow Corporate Communications: An International Journal , Volume 7 (2): 9 Emerald Publishing – Jun 1, 2002

Mario Burghausen; Ying Fan

Follow Corporate Communications: An International Journal , Volume 7 (2): 8 Emerald Publishing – Jun 1, 2002

Anne Daffey; Russell Abratt

Follow Corporate Communications: An International Journal , Volume 7 (2): 5 Emerald Publishing – Jun 1, 2002